New Strategic Alliance Between Integrated Informatics and CBG Aims to Cut Prior Authorization Delays and Errors with Artificial Intelligence (AI)

New Strategic Alliance Between Integrated Informatics and CBG Aims to Cut Prior Authorization Delays and Errors with Artificial Intelligence (AI)

Ponte Vedra Beach, Fla and Sandy, Utah (February 10, 2025) – Healthcare technology leader Integrated Informatics, Inc. and pharmacy benefits manager Cooperative Benefits Group (CBG) have announced a strategic collaboration aimed at reducing the inefficiencies of prior authorization processing. By integrating cutting-edge artificial intelligence (AI) and electronic prior authorization (ePA) technologies from Integrated Informatics with CBG’s deep expertise in clinical and benefit processing, the goal of this partnership is to better streamline the prior authorization workflow, as well as reduce delays, errors, and administrative burdens for providers, payers, and patients alike.

Prior authorization is a critical yet time-consuming process in healthcare, often leading to significant delays in patient care. According to a recent American Medical Association (AMA) report, 94 percent of doctors surveyed shared that prior authorization led to delayed care for patients. Additionally, many prior authorization requests are initially denied for administrative oversights that require costly rework and manual intervention. By leveraging multiple communication modes—including fax, portal, and ePA—this new collaboration between Integrated Informatics and CBG will create a seamless, more efficient experience for healthcare providers and patients alike.

“We are proud to work with such a strong pharmacy benefit management and clinical pharmacy services provider like CBG in our commitment to transforming healthcare technology by making prior authorization faster, more efficient, and error-free,” said Kapali Eswaran, CEO, Integrated Informatics. “By combining our AI-driven automation with CBG’s operational expertise, we are eliminating the bottlenecks that have long plagued the industry. This is less about improving efficiency and more about getting patients the medications and treatments that they need without unnecessary delays.”

CBG is known for its deep industry expertise and innovative approach to pharmacy benefit management, specializing in designing and managing cost-effective prescription benefit solutions. The company works closely with payers, providers, and pharmacies to ensure optimal medication access and affordability for patients, making them an ideal partner for this initiative.

“At CBG, we are always looking for ways to enhance the member and provider experience while maintaining cost-effective solutions,” said Jeff Dunn, President and CEO, Cooperative Benefits Group. “Partnering with Integrated Informatics allows us to harness the power of AI and automation to optimize prior authorization processing, ultimately delivering measurable value to our clients and their members. Their dedication and drive to improving our business has been evident from day one.”

Beyond improving speed and accuracy, this collaboration is expected to yield a substantial return on investment. By reducing administrative overhead, minimizing denials, and accelerating approval times, organizations can expect significant cost savings and operational efficiencies. The anticipated benefits include fewer manual interventions, lower labor costs, and improved provider satisfaction, which will help build a more sustainable and scalable prior authorization model.

To learn how to use AI in prior authorizations, visit www.ii-i.com.

About Integrated Informatics

Integrated Informatics Inc. is a Florida-based healthcare IT company with over 25 years of experience in clinical and revenue cycle management solutions. Our expertise spans pharmacy claims processing, eligibility verification, real-time benefit verification, coordination of benefits, and cash claims adjudication. We are committed to driving innovation that improves healthcare delivery and patient outcomes. Learn more at www.ii-i.com.

About Cooperative Benefits Group

Cooperative Benefits Group (CBG) is an infrastructure company that provides pharmacy benefit management (PBM) and clinical pharmacy services to businesses desiring to control the fastest growing component of the benefits portfolio. CBG’s model creates joint venture partnerships that allow our clients to own their own PBM. You will have all the benefits of ownership without significant capital expense or industry knowledge – CBG provides the expertise, technology, clinical knowledge and operational capabilities. CBG’s partners have full access to all data in a completely transparent and pass-through arrangement. Our approach gives our partners all-inclusive control over their own PBM and allows us to align incentives, de-silo departments, and focus on strategies that are most important to our partners, including value/net-cost. Learn more at https://coopbenefitsgroup.com.

Media Contact
Don F. McLean, +1734-716-4182, don@ii-i.com

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